Elite Pro Sports Partners with AGL for Seamless Growth and Global Expansion

Elite Pro Sports (EPS), a leading online retailer based in Yorkshire, has seen remarkable success with its OXEN brand. Specialising in performance sports apparel and protection clothing, OXEN’s range spans from boots and trainers to mouthguards and baselayers. Since its inception, OXEN has gained a strong foothold in Rugby League in the UK, and now, as they look ahead to 2025, the brand is gearing up to make an impact in new markets, including Australian Rugby League.

To support this ambitious growth, EPS has partnered with AGL, a logistics powerhouse with over four years of experience in supporting businesses like EPS in scaling their operations. As EPS set its sights on expanding both its sports offerings and global reach, the logistics partnership became a critical factor in ensuring operational efficiency and continued growth.

Declan Dunn, Operations Director at EPS, describes AGL as an essential extension of their team, calling them a ‘bolt-on’ logistics department that seamlessly integrates with EPS’s day-to-day operations. AGL has been instrumental in managing EPS’s inbound freight from the Far East, UK distribution and even same-day international shipping.

The collaboration with AGL has provided EPS not just with logistics capabilities, but with proactive, strategic guidance. AGL’s senior management team has been key in offering advice on efficiency improvements and best practices, helping EPS stay ahead of supply chain challenges.

A standout feature of the partnership is AGL’s Clearview multi-carrier technology. This innovative platform provides EPS with the flexibility to choose from various delivery carriers at different price points, ensuring that they can maintain a high standard of service regardless of external disruptions, such as seasonal peaks or industrial action. This ability to mitigate delivery challenges protects EPS’s brand reputation and ensures a positive end-user experience.

Matt Day, COO of AGL, reflects on the partnership, saying, “We understand how multi-carrier technology fits businesses at every stage. It’s been a pleasure to watch EPS’s success and be part of their journey.”

The collaboration with AGL is a key factor in EPS’s continued success. With tailored logistics solutions, strategic supply chain insights, and an unmatched customer experience, AGL helps EPS navigate its growth trajectory while protecting the integrity of its brand.